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BGF Fitting System Operating Model



The BGF Fitting System will be installed at your facility and operated by one or more of your staff. The BGF team will be responsible for thoroughly training your staff and providing fitting support. To ensure the quality of the custom building process, all clubs that are to be custom built will be processed at the D’Lance Golf production facility in Englewood, Colorado.


Initial Evaluation

The BGF team will conduct an initial evaluation of your facility and staff to determine the opportunity and potential investment required to make sure the BGF implementation is successful. In general, the BGF fitting system can be operated in either an indoor or outdoor environment. The BGF team is capable of implementing BGF in any environment. We can even provide a complete turnkey implementation that includes building an indoor/outdoor fitting studio.


BGF Proposal

After the Initial Evaluation, the BGF team will provide a proposal for your facility. This proposal will include the investment for:


  • BGF Fitting System software

  • Fitting Equipment, including Launch Monitor(s)

  • Fitting Demo Clubs and Shafts

  • Facility Improvements

  • Training and Support


The proposal will include a timeline for implementation and required resources from both your facility and the BGF Team.


The details of the financial considerations for implementing the BGF Fitting System will be outlined in our proposal, including investment required and expected ROI.


BGF Fitting System Background

The BGF (Better Golf…Faster) fitting system has been developed over the last 9 years and has fit over 15,000 golfers in 30+ locations around the world. BGF was developed by the founder of D’Lance Golf Performance Center, a Golf Digest Top 100 Clubfitter in America 2011-2013.


BGF uses the latest in shaft loading measurement, launch angle, ball speed and spin rate testing to provide today’s golfer with the best fit in golf equipment. The fitting system is used to fit all major equipment manufacturers. BGF’s partner, D’Lance Golf is an authorized dealer for all major shaft manufacturers, including the elite programs from Fujikura, KBS, Accra, UST Mamiya, True Temper, Mitsubishi Rayon, and Matrix.


BGF will allow your facility access to a wide variety of golf equipment from Adams Golf, Callaway Golf, Epon, Ping Golf, Miura Golf, Mizuno, Cobra, Taylor Made, Titleist, Tour Edge and more. In addition, Your facility will have access to shafts from Fujikura, Grafalloy, MATRIX, OBAN, True Temper, Project X, Mitsubishi Rayon, UST Mamiya and others. D’Lance Golf is a Fujikura Charter Dealer, a True Temper Performance Fitting Center, and a UST Mamiya TourSPX dealer.


Demo Head and Shaft Packages

The BGF Fitting System recommends that you use a unique “quick connect” system that allows the golfer to test different head and shaft combinations to determine the best fit for them. You make already have certain fitting carts but these do not provide you with a wide enough variety of shaft models to conduct a proper fitting. The BGF Evaluation will determine if you have all of the necessary equipment to properly fit irons, woods, hybrid clubs, wedges and putters. We will recommend a Demo Package that provides your facility with the proper variety to do the most comprehensive fittings.


The BGF Fitting Process

Our proprietary seven-step fitting process ensures that each golfer receives a thorough analysis of their existing equipment, and recommendations for the best club head design, set make-up, shaft, and grip to improve their game. Each fitting takes one to three hours, depending upon whether the customer is just looking for woods, irons, or a complete set, including wedges. At the end of each fitting, your client is given their Individual Fitting Recommendation. The customer can either order new equipment or re-shaft their existing equipment. Your BGF fitter will submit orders to Englewood through BGF via the internet. All clubs are custom built in our production facility in Englewood, Colorado, and shipped to your facility or your customer within two-weeks. In some cases, delivery can be expedited. 

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